Guides
Understand what helps your website win customers. In plain language.
How page improvements, backlinks and measurement work together to grow revenue. Start with the question you need answered. Every guide has a worked example and says where the method stops working.
Where to start
Decide which work deserves your attention.
- Ship9 min read
Should you update your website or write something new?
Use the data you already have to decide whether to improve an existing page or create a new one.
- ShipScale8 min read
What should you control when AI works on your website?
Know what to check before giving software permission to publish changes or spend money.
Improve your pages
Help customers find useful answers on your website.
- Ship9 min read
Fewer sales from your website? Find the cause first
Work out whether fewer people are finding you, fewer are clicking, or fewer visitors are becoming customers.
- Ship9 min read
Find the pages worth improving in Google Search Console
See which pages people already find in Google, and where a useful update could help your business.
- Ship10 min read
What can AI change on WordPress, Webflow and Shopify?
Understand which parts of your website can be updated automatically, and which need your help.
Plan your spending
Understand paid links and compare possible returns.
- Scale7 min read
Could a paid link be worth its cost?
Test the assumptions behind a placement's estimated return before deciding to buy.
- Scale8 min read
How to compare the links to your page and your competitors'
See which websites link to competing pages, and what that can tell you about closing the gap.
- Scale7 min read
Where should your website improvement budget go first?
Compare the cost and estimated value of several opportunities, so you can choose what to fund.
- Scale5 min read
Which Google searches are likely to bring customers?
Why a popular search can bring visitors with little interest in buying, and where your money should go instead.
Track results
See what has changed, and what the numbers mean.
- ShipScale9 min read
Did your website changes help? What to check next
Compare performance after 30, 60 and 90 days without mistaking normal ups and downs for lasting progress.
- ShipScale9 min read
How to estimate the sales better Google visibility could bring
Build a simple forecast from visits and customer value, and understand what it can and can't tell you.
Work with clients
Explain progress clearly across client websites.
See your next opportunity. Put the work in motion.
Connect your site to see where to focus, what to improve, and which backlinks could support the plan. Review it before any work begins.
Pro is $99/month. Free has no subscription fee: you pay your own AI and data providers. Backlinks cost extra on both plans.