Ship· Page improvements
Make every page ready for the customers you want. Before a dollar goes on links.
Ship improves the pages your growth plan will invest in. AI fills the gaps and answers the questions buyers ask, before Scale buys backlinks to those same pages.
Where to start
Start where a better page could make a difference. No guesswork.
Ship shows which of your pages already appear in Google, and where a stronger answer could win more customers. It weighs what people search for, how often, and whether they're looking to buy.
Connect your analytics and Ship uses your real sales data to value each visit. Without it, you set the figures yourself.
Pages by revenue left on the table
Example| Page and main search | Pos. | Ads CPC | Upside/mo |
|---|---|---|---|
| /corporate-cardstartup credit card | 9.2 | $29.00 | $31,900 |
| /no-personal-guaranteebusiness credit card without personal guarantee | 5.1 | $26.00 | $11,500 |
| /expense-managementexpense management software | 11.3 | $36.00 | $11,030 |
| /expense-policyexpense policy template | 3.4 | $9.00 | $7,120 |
What it improves
Give customers the answers they need. Leave everything else as it was.
Searches you already show up for
From Search Console, last 28 days
| Search | Impr. | Pos. |
|---|---|---|
| startup credit cardNot in title | 9,900 | 9.2 |
| corporate card for startupsNo heading | 6,600 | 7.4 |
| best corporate cardsMissing | 3,600 | 14.1 |
| corporate card no personal guaranteeBody only | 1,900 | 6.2 |
What Ship/Scale changes
+$20,070/mo at stake
- Title+$7,590/mo
Before: Corporate Card | Cardrail
After: Startup Credit Card With No Personal Guarantee | Cardrail
- H1+$2,600/mo
Before: The corporate card for your company
After: The corporate card for startups
- New section+$4,450/mo
After: H2: No personal guarantee (outline: how limits come from your cash, who qualifies, what changes when you raise)
- FAQ+$1,900/mo
After: 4 questions incl. “Do corporate cards require a personal guarantee?” plus FAQPage schema
- Internal link+$3,530/mo
After: From /blog/no-personal-guarantee with the anchor “corporate card for startups”
- SEO titleNow leads with “startup credit card”(changed)
- H1: The corporate card for startupsWas “The corporate card for your company”(changed)
- Intro and product screenshots(unchanged)
- H2: No personal guaranteeAnswer first, then how limits work; 8 of 8 checks passed(added)
- Features: limits, virtual cards, receipts(unchanged)
- FAQ: 4 questions people search forWith FAQPage schema(added)
- Customer logos and sign-up form(unchanged)
Unchanged blocks are left byte for byte, including your editor's own markup.
Make your offer easy to recognise
Titles and headings that show, at a glance, how your product matches the search.
Answer the questions that hold up a purchase
Clear answers and FAQs, using facts from your own website or information you give it. Nothing invented.
Help visitors reach the right page
Links between your related pages, placed in sentences that already exist.
Publishing and control
Get approved improvements onto your website.
Connect your website platform and Ship publishes the edits you approve, checks the live page, and tracks the searches each change was meant to help.
- Approval is required by default
- You choose which kinds of change can run automatically
- At most three changes a day, and a page isn't changed again for 14 days, so each result can be seen
- A before-and-after record of every edit
- One-click undo. If someone has edited the page since, Ship stops the undo to protect their work
- 01Ship
Suggested
A specific fix for a specific search, with the value of the searches it targets.
New answer-ready section: “Do corporate cards require a personal guarantee?”
- 02You, or autopilot
Approved
Approve mode waits for your click. Autopilot approves only the change types you allow.
Approved in the inbox, 2 minutes after drafting
- 03Ship
Published
Written to your CMS, only the fields it is fixing, after re-checking nothing changed underneath.
Written to WordPress: post body, one section added
- 04Ship
Verified
The live page is re-read to confirm the change is really there. If it isn't, the change stays marked unverified.
Re-crawled and matched, 4 minutes later
- 05Ship
Measured
Position, clicks and impressions for the targeted search against the 28 days before.
Results at 7, 14, 30, 60 and 90 days
Compatibility
Works with the website you already run.
On any other platform, review the drafts and add the changes to your website yourself.
WordPress · Posts and pages
- SEO title
- Yes
- Meta description
- Yes
- H1
- Yes
- Sections, FAQs, internal links
- Yes
SEO title and description through Yoast or Rank Math.
Webflow · CMS items
- SEO title
- Yes
- Meta description
- Yes
- H1
- Yes
- Sections, FAQs, internal links
- Yes
Fields matched by slug; published live after writing.
Webflow · Static pages
- SEO title
- Yes
- Meta description
- Yes
- H1
- No
- Sections, FAQs, internal links
- No
Headings and copy live in the Designer. Going live needs a site publish, which is opt-in.
Shopify · Products, collections, pages, articles
- SEO title
- Yes
- Meta description
- Yes
- H1
- Yes
- Sections, FAQs, internal links
- Yes
Product and collection SEO fields, or the theme's title and description tags.
Measurement
See how your pages perform after each change.
Track Google clicks and positions for the searches each change targeted, at 7, 14, 30, 60 and 90 days. Estimates stay beside measured results, clearly labelled, so you can judge the next step.
Make your existing pages work harder. For your business.
See how page improvements and backlinks fit together in your plan for growth. Nothing publishes until you approve it.
Pro is $99/month. Free has no subscription fee: you pay your own AI and data providers. Backlinks cost extra on both plans.