Playbooks
SEO by industry. Real searches, real link prices.
Each playbook shows the searches that buy in one industry, what advertisers pay for them, what links cost in that niche, and whether links would pay back at what a customer is worth to you. Every figure is dated and sourced.
All playbooks
- Accounting softwareHuge learning demand (templates, how-tos, definitions) sits beside a smaller set of expensive buying searches. The template traffic rarely buys; the comparison traffic does.20 buying searches · links from $56 · 2026-09-28
- Corporate cards and spend managementHigh-value customers and some of the most expensive clicks in finance. Comparison pages dominate the results, so the pages that sell are usually comparisons and use-case pages, not the homepage.20 buying searches · links from $56 · 2026-09-28
- CRM softwareOne of the most contested software categories. The head terms are owned by review sites; the winnable searches are by industry, team size and use case.20 buying searches · links from $71 · 2026-09-28
- CybersecurityLong sales cycles and very high contract values, so even small buying searches can justify real spend.20 buying searches · links from $71 · 2026-09-28
- Dental practicesTreatment searches (implants, aligners, veneers) are worth far more than general 'dentist' searches, and each deserves its own page.20 buying searches · links from $71 · 2026-09-28
- E-commerce platformsMigration and comparison searches carry most of the buying intent; 'how to start an online store' is enormous and mostly learning.20 buying searches · links from $71 · 2026-09-28
- Home servicesService-and-city pages win most of the money. Emergency and replacement searches are the most valuable.20 buying searches · links from $91 · 2026-09-28
- HR softwareBuyers search by function (hiring, onboarding, reviews) more than by 'HR software'. Each function is its own market.20 buying searches · links from $86 · 2026-09-28
- InsuranceVery high click values and strict accuracy requirements. Policy-type and industry pages carry the buying intent.20 buying searches · links from $56 · 2026-09-28
- Law firmsLocal, urgent and very valuable: one client can be worth thousands. Practice-area pages per location do most of the work.20 buying searches · links from $81 · 2026-09-28
- Logistics and freightB2B buyers search by service and lane. Quote and rate searches are the clearest buying signals.20 buying searches · links from $86 · 2026-09-28
- Marketing softwareA crowded, link-heavy category where review and affiliate sites dominate the head terms.20 buying searches · links from $89 · 2026-09-28
- Online courses and educationCareer-change and certification searches buy; general learning searches mostly don't.20 buying searches · links from $86 · 2026-09-28
- Payroll softwareBuyers compare on price per employee and compliance. State and country pages can win specific, high-intent searches that national pages miss.20 buying searches · links from $86 · 2026-09-28
- Project management softwareHeavy template and how-to demand, with buying searches split by team type and methodology.20 buying searches · links from $71 · 2026-09-28
- Real estate agentsSeller searches are worth far more than buyer searches for most agents, and far less contested than listings.20 buying searches · links from $70 · 2026-09-28
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