Integrations · Any content tool
Keep the content tool you use. Add Scale.
Surfer, Frase, an agency or your own writers make the pages. Ship/Scale notices what changes, holds links until each page is ready, and buys the ones that pay back within your limit.
Ship· Page improvements
Two ways it knows what changed. Neither writes to your tool.
No setup: it reads your pages
Every day, Ship/Scale re-reads the pages that matter: the ones it bought links for, may buy links for, or is waiting on. A new title or H1, new or removed sections, or a real change in length is recorded in that page's results, dated to the day. Small churn like dates and counters is ignored.
A webhook, for exact dates
Have your tool, CMS, Zapier or Make send a short message when a page is published or updated. Create the webhook in Site settings; each site gets its own address and token.
POST https://shipandscale.com/api/sources/<your-source-id>
Authorization: Bearer <your-access-token>
Content-Type: application/json
{
"url": "https://example.com/blog/best-crm-for-startups",
"event": "updated",
"changed_at": "2026-09-28T14:05:00Z",
"summary": "Refreshed with Surfer"
}Questions
Bringing your own tool.
Which tools does this work with?
Any tool, agency or writer whose work ends up on your website. Ship/Scale reads the pages themselves, so it doesn't need to know which tool changed them. Outrank can also be connected directly.
What happens to Ship if I use my own tool?
It stops drafting and publishing. It still finds what's holding each page back (a missing answer, a title that doesn't match the search) and lists those gaps as a brief you can export for your tool. Scale holds links until a page's gaps are closed.
Why does Ship/Scale need to know when a page changed?
To measure honestly. A page that was rewritten the week links went live would otherwise credit the links with the rewrite's effect. Each change goes into the page's results timeline, whoever made it.
See your next opportunity. Put the work in motion.
Connect your site to see where to focus, what to improve, and which backlinks could support the plan. Review it before any work begins.
Pro is $99/month. Free has no subscription fee: you pay your own AI and data providers. Backlinks cost extra on both plans.